Master Client Questionnaire

Website Questionnaire — Marketing Guide

Submission information

Submission Number: 16

Created: Fri, 19 Jun 2026 - 10:31

Tell us briefly about the client.

Does the client currently have a website? If so, please list the link.

What is the main purpose of the website? What need is it solving?

Attract new leads

Provide content for dealers

Online presence (for people who "google" my business)

Sell products or services (E-commerce)

List products or services people can "Request a Quote" on

Other

What other projects have we done for this client that would help with the web project (e.g. brochures, catalogs)?

What is the geographical region your business serves? Why?

What 3–4 steps can your customers take that lead them to a sale?

Describe the feelings you wish the brand/website to evoke (e.g. warmth, friendliness, reassurance, comfort, excitement).

Anything in particular you want to see on the website? (e.g. integration of other software, reseller resources.)

How important is the site design?

Bronze — focus on quality content so the site ranks well; on-brand but minimal design effort.

Silver — looks nice and gives a good impression, but keep the design simple to build.

Gold — "Wow Factor": cutting-edge, high-quality, with animations and hover effects.